Common Core Transition May Bleed Market Share From Textbook Giants

The Hechinger Report (10/17, Garland) reports that the shift toward the Common Core Standards is hastening the adoption of digital alternatives to printed textbooks, and explores what this means for major “publishing behemoths like Pearson” that have long dominated the textbook business. The piece suggests that market share is being gained by “small nonprofits, education technology startups,” and newcomers to the education content sector.