Verizon Campaign For Girls In STEM Goes Viral


NBC News (6/26) reports on its website that Verizon has launched a campaign called “Inspire Her Mind” that is designed to make the case for women in STEM, and a commercial from the campaign has “gone viral.” The video shows how a girl’s interest in science gets overlooked by her parents and ends with a message from “Reshma Saujani, founder of Girls Who Code: ‘Isn’t it time we told her she’s pretty brilliant, too?.’” The video points out that “66 percent of fourth grade girls say they like science and math, but only 18 percent of all college engineering majors are female.”