engineering

GoldieBlox Encourages Girls To Become Engineers

The New York Times (11/20) “Bits” blog reported on a video that has been viewed more than six million times since it was posted earlier this week on YouTube. The video is an ad for GoldieBlox, a start-up “that sells games and books to encourage girls to become engineers.” In the ad, three young girls “grab a tool kit, goggles and hard hats and set to work building a machine that sends pink teacups and baby dolls flying through the house.”